The principles we follow to build infrastructure that handles millions of events without breaking a sweat, and what we learned the hard way.
Going from 1 to 100 users is trivial. Going from 10K to 100K breaks everything you thought was solid. The systems that survive are the ones designed for the load they haven't seen yet.
Systems will fail. The question isn't if, but when and how gracefully. Design for failure from day one.
You can only make a single server so big. Design for horizontal scaling from the start, it's easier to add nodes than to migrate architectures.
You can't optimize what you can't measure. Instrumentation isn't overhead, it's survival.
Synchronous calls are blocking calls. In a distributed system, every sync call is a potential bottleneck waiting to happen.
Complexity is the enemy of reliability. Every clever optimization is a future debugging nightmare.
Each layer has a job. No layer does too much.
Every outage is a teacher if you're willing to learn.
Connection pooling isn't optional. One runaway query can starve your entire system.
Every network call needs a timeout. No exceptions. The default should be aggressive.
When a request might be retried, make sure it can be. Duplicate handling is not optional.
If you haven't restored from backup, you don't have backups. You have hope.
The best time to think about scale is before you need it. The architecture decisions you make today will either enable or limit your growth tomorrow. Choose wisely.


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The principles we follow to build infrastructure that handles millions of events without breaking a sweat, and what we learned the hard way.
Going from 1 to 100 users is trivial. Going from 10K to 100K breaks everything you thought was solid. The systems that survive are the ones designed for the load they haven't seen yet.
Systems will fail. The question isn't if, but when and how gracefully. Design for failure from day one.
You can only make a single server so big. Design for horizontal scaling from the start, it's easier to add nodes than to migrate architectures.
You can't optimize what you can't measure. Instrumentation isn't overhead, it's survival.
Synchronous calls are blocking calls. In a distributed system, every sync call is a potential bottleneck waiting to happen.
Complexity is the enemy of reliability. Every clever optimization is a future debugging nightmare.
Each layer has a job. No layer does too much.
Every outage is a teacher if you're willing to learn.
Connection pooling isn't optional. One runaway query can starve your entire system.
Every network call needs a timeout. No exceptions. The default should be aggressive.
When a request might be retried, make sure it can be. Duplicate handling is not optional.
If you haven't restored from backup, you don't have backups. You have hope.
The best time to think about scale is before you need it. The architecture decisions you make today will either enable or limit your growth tomorrow. Choose wisely.